Sonic Strategy: Checklist
This checklist is designed to help brands quickly assess their sonic needs and identify which elements are essential for their identity and campaigns. Use it to guide your decisions about when and where sound will make the most impact on your brand.
They Did What: Balenciaga
From custom soundscapes in stores to avant-garde compositions for runway shows and ad campaigns, Balenciaga uses music not just as background but as an active, vital part of its storytelling. This approach underscores the brand’s boundary-pushing ethos and its deep understanding of how sound can amplify its visual and conceptual narratives.
How to Choose the Right Sonic Strategy for Your Brand
A Sonic strategy involves the intentional and strategic use of sound and music to create a unified sonic identity for a brand across all touchpoints. By integrating sound holistically, Sonic strategy strengthens emotional connections, enhances brand recall, and deepens customer engagement.
ALL POSTS
Custom Music | Licensed Music (Artist) | Stock Music | Brand Anthem (Sonic DNA) | Music Curation
Is Your Brand Leveraging the Power of Music? (Part 1)
In today’s fast-paced, competitive market, music is a vital tool that can significantly enhance how brands connect with their audiences. Brands can use a combination of custom compositions, licensed tracks from artists, and stock music to create memorable interactions. A well-crafted brand anthem serves as a sonic signature, while effective music curation can tailor sound experiences that align with the brand’s identity.
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Sonic Logo | Sonic Toolkit (UI/UX Sounds) | Unified Sonic Identity | Sound Design
Is Your Brand Leveraging the Power of Sound? (Part 1)
Sonic logos and sonic toolkits are essential elements that make your brand instantly recognizable. They allow your brand to stand out across platforms, offering a consistent auditory signature. A coherent sonic identity ensures that your brand’s sound reflects its core values and personality, creating an emotional connection with consumers and reinforcing brand loyalty across all touchpoints.
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Playful music curation aligning with retail brand aesthetics
They Did What: Glossier
Through carefully curated playlists, immersive soundscapes, and community-driven content, Glossier creates a cohesive, multi-sensory brand experience that resonates deeply with their audience. This thoughtful approach to music and sound helps Glossier not just sell products but foster a lifestyle and culture that empowers self-expression and builds lasting connections.
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Product Sound Design | Voice UI (Voice User Interface)
Is Your Brand Leveraging the Power of Sound? (Part 2)
Product sound design and voice UI are important aspects that improve user experiences and strengthen brand identity. Whether it’s the calming noises of a device or helpful audio cues in voice interfaces, these elements help brands connect emotionally with customers.
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Music curation and its role in shaping atmosphere in hospitality
They Did What: Hôtel Costes
Hôtel Costes has redefined how music shapes and elevates the atmosphere of a luxury venue. From curated soundscapes in each space to the seamless integration of music into its identity, the hotel has transformed sound into an essential part of the guest experience, creating a sense of intimacy and exclusivity that enhances the ambiance beyond a mere backdrop.
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Branded Music Artist Partnerships | Branded Cultural Partnerships | AI-Generated Music
Is Your Brand Leveraging the Power of Music? (Part 2)
Strategic use of music goes beyond mere sound—it’s about amplifying a brand’s emotional reach and ensuring consistency across all touchpoints. This approach creates a profound, sensory connection with customers, fostering loyalty and driving engagement. By tapping into the emotional and cultural significance of music, brands can cultivate richer, more meaningful relationships with their audience.
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On-Location Immersive Sound | XR & Metaverse Immersive Sound
Is Your Brand Leveraging the Power of Immersive Sound?
In an increasingly digital and multi-sensory world, brands are seeking to create deeper, more engaging experiences. By using spatial sound—audio that mimics real-world acoustics—brands can craft immersive environments in physical spaces like stores and offices, as well as in digital spaces like VR, AR, MR, and the metaverse.
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