Vika
BESPOKE MUSIC & SOUND,
HANDCRAFTED
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MUSIC & SOUND PRODUCTION
Creative direction
CONSULTING
I HELP BRANDS THINK MORE INTENTIONALLY ABOUT HOW THEY USE MUSIC AND SOUND.
I'm especially drawn to translating a brand's aesthetic into sound and helping create more cohesion across campaigns, content, spaces, and experiences. A big part of what I bring is hearing what's missing, finding the right direction quickly, and shaping sonic identities that feel natural to a brand. Shaping original music and curation to broader sonic direction.
MUSIC & SOUND
PRODUCTION
Bespoke music or licensed tracks from a catalogue, tailored specifically for your project or campaign.
CREATIVE
DIRECTION
Music & sound creative direction for your project, space, or event.
CONSULTING
Hire me to work with your brand on a monthly basis or for a one-off project.
I'M A COMPOSER AND CREATIVE DIRECTOR IN MUSIC AND SOUND, AND THE FOUNDER OF WISHBONE STUDIO, A NEW YORK-BASED SONIC BOUTIQUE.
I collaborate with fashion, beauty, and luxury hospitality brands on sonic direction, including original music, music supervision and curation, and sound design, with clients like Rouje, Nanushka, and SIRO Hotels. I also work as a composing duo with my brother Stefan, composer and multi-instrumentalist across film trailers and games, as well as select advertising projects alongside a wider network of composers.
Before founding Wishbone, I spent nearly six years at Q Department in New York, where I worked across advertising campaigns for brands including Audi, BMW, Google, The New York Times, and Hennessy, as well as sonic branding for Squarespace and Essentia Water. The work aired globally, including during the Super Bowl, and received recognition from AICP and Shots. I also orchestrated music for the VR game Chained.
I play the piano since the age of 7. Had I not discover it, I would probably become a writer. I started composing in high school, inspired by the music of Philip Glass. During my undergrad in Serbia, I assisted legendary Balkan composer Goran Bregovic on his large-scale multimedia projects, before going on to complete my PhD at UCLA.
